OUR STORY

OUR STORY.

PRIMO Sports UK first opened online in 2020, although the real beginning of this journey began many years prior. As a teenager, Our founder was captivated by
sport, the athletes competing and in particular the products they embellished in their individual sports.

Whilst working as a community football coach and playing competitively, the fascination with sports products obtained a whole new meaning. However, the desire to acquire, compete and coach using the latest and greatest branded products was not always achievable.

The same sentiment became ever present. From the University campus of Central
Lancashire to the wider sporting community of Preston, even amongst peer groups.

And so, PRIMO Sports UK was born.

Curating premium sports performance products, from the world’s leading sports brands, for all sports people. Amateur to athlete. Office to gym.

OUR SERVICE.

Here at PRIMO Sports UK, we are extremely passionate about what we do and our wide range of the latest premium performance products. Multi-faceted purchasing channels
and unique social shopping experience is what really sets us apart. Our team simply eat, sleep and breath sport. It is our way of life, our lifestyle. We pride ourselves on being the next generation of independent sports performance retailer. However, our primary objective will always remain the same – to provide the best expert advice, best product and best service to you, our PRIMO customer.

THE PRIMO COMMUNITY.

The local community is where it all began at PRIMO. We commit to remaining deeply entrenched within it, ensuring we always support and drive grass root initiatives wherever possible. Presently, we are collaborating with a number of local businesses, organisations, athletes and amateurs. We encourage you to join the PRIMO community today. Follow us on our social platforms to see how we do things or simply drop us a message. We always love to hear from the Primo family!

THE FUTURES PRIMO.

The retail landscape is forever evolving and it’s no different here at PRIMO Sports. We are constantly re-evaluating how we operate and adapting to the needs of the next generation of sports product consumers. So much so that we will soon be opening our first bricks and mortar retail store! This will operate in conjunction with our well established, market leading click and collect service. Come and join us instore to witness us embark on the next part of our journey, as we become the UK’s no.1 independent premium sportswear retailer!

SPORT, IT’S A LIFESTYLE, NOT JUST A STYLE!